REGISTERED TRADEMARK BABY ON BOARD

The BEBÊ A BORDO brand is a highly valuable cultural and commercial asset, registered with INPI in 7 strategic classes (05, 16, 25, 28, 35, 41, 03), covering everything from pharmaceuticals and cosmetics to clothing, toys, education, and various services.

Brand Differentials:

• High popular recognition: “Bebê a Bordo” was once the title of a Globo soap opera, in addition to being a well-established expression used on car stickers and children’s products, making the brand immediately familiar and memorable to the public.

• Market history: already used in baby product stores and pharmaceutical products, with an active company and consolidated digital presence.

• Versatility and scalability: registered in multiple classes, it allows expansion into pharmaceuticals, cosmetics, clothing, toys, education, and e-commerce without the need for new registrations.

• Emotional appeal: directly connects with families and parents of babies, a constantly growing segment with a high average ticket.

• Barrier to entry: any competitor would struggle to create something with the same level of familiarity and legal protection.

Immediate exploitation opportunities:

• Line of OTC medicines, vitamins, or children’s supplements.

• Physical or online baby product stores.

• Children’s clothing and accessories.

• Educational toys.

• Hygiene, cosmetics, and baby care products.

• Digital and educational content (courses, events, franchises).

Asset Summary:

• Trademark registered with INPI in 7 classes.

• Active company with usage history.

• Digital presence on social networks.

• Consolidated popular recognition (Globo soap opera, “bebê a bordo” sticker).

• Licensing or assignment potential in highly profitable sectors.

Next Steps:
We are open to negotiation for the full sale of the brand or for strategic licensing by segment.
Interested parties may get in touch to present proposals.