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How to get a strong arketing advice


Marketing consultation with an expert on the subject helps to bring your business to a new level and can serve as a decisive factor in overcoming financial crisis.

A professional assistant adviser is like a “lifesaver”, he will help you to check the course, choose an effective channel for promotion and review the strategy of your business concepts.

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4 Strong brand creating principles


Modern branding in the era of digital technology is the creation of a long – term product or service with unique and attractive for the buyer needs.
”When it comes to branding, don’t overdo it, ” says the branding expert Yali Saar, CEO and co-founder of Tailor Brands with artificial intelligence technology to create logos, advertising products and social media companies.
The problem is, how long are you going to work on your brand? A month? A year? In fact, time does not play a major role here.

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Product analysis – 6 reasons for a launch failure


Let’s consider interesting examples for the most fatal mistakes in creating a market pioneer product. This analysis will serve as the basis for your future business plan without risk and financial loss.

World statistics show frightening data: “premature death” occurs even before entering the market in 95% of products. According to Charles Merle Crawford, the author of the book «New Products Management», 35% of products simply went down the drain without a possibility of cost recovery.

Robert Cooper is an author of several bestsellers on the topic of the step-by-step guide on creating a business in his article “The success of a new product” assesses the coefficient of consumers’ rejection of the product at the level of 48%. And considers:

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5 reasons to analyze market


Nowadays, the international market is like a huge “Universe” with different “planets”, where the first thing is an attempt to obtain new knowledge, and the second to get new connections.

If companies want to be in step with current market trends and to maintain their competitive positions, then conducting regular market researches is a global challenge.

Irrespective of whether your goal is to open a new business or to expand it, you need to research in order to: understand your target audience, increase sales, and stimulate business growth.

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International Portfolio: 5 important points


So, you are willing to try your luck in the amazing world of international business platform «at your place».

The first question is «Where to start?». We propose you to compile an international portfolio with your best and distinctive professional skills.

You need to lay a strong «foundation» for the presentation of your personality, as well as to choose the best bond-accent, which will draw the most attention to you and, perhaps, for a long time will consolidate your business relations with new foreign partners or permanent customers.

Let`s add to this a small story about your career ladder, reviews about your brightest and most impressive achievements, and here you become the lucky owner of the jackpot with plenty of offers from potential customers from different countries and cities.

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Headhunters. Who are they and what are they doing


The strength of every company is dependent on its weakest link. Except for businesses that require only the founder’s participation, most businesses run like machines are made up of different components.

The different components work together to form the machine, any part not functioning properly can compromise the integrity and the quality of the service.

It is this reason why the sort of employees working in a company is very important.

Who works for you, how they carry out their duties should be a priority for every business owner and entrepreneur.

Aside from the strength of a company is almost wholly dependent on the sort of the employees at the company. The employees also affect the growth of a company.

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The right to be lazy: How to work less and be happy


Laziness lives in each of us like “little devil” it tries to persuade to give up and dive into the “seal-like rest” until completion of business. The desire to go easy cultivates our laziness.

In the business world many customers and teleworkers impose themselves a sense of undeserved guilt for “slow solutions” and “pauses in the work”.

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Improving Service


If you are an entrepreneur you certainly know what that you know the meaning of competition means as it plays a vital role in how companies go about their respective businesses. The way a company that has no competition is usually very different from the way a company that is in a competitive market runs their business.
Many entrepreneurs get scared at the idea of a competition unable to realize the rare developmental opportunities that a great competition could serve them.

The benefits of having a competition cannot be overstated although many people are unable to see they do exist. For those who might not see the benefits of having a competition well here they are.

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A Good Idea For Business


It takes a fraction of a second to be hit with a life-changing idea that could possibly alter the course of history and social-economical development all around the world. It requires little effort at all as most times they come to us as inspirations; gifts form the gods. But guess what, it takes even far lesser effort far, lesser time for an idea to remain what it is; just an idea.

Ideas are foundations on which the world was built, it is from them that we have been able to make so many advancements technologically and economically wise. Imagine if no one absolutely no one had all conceived the idea of bettering the transportation system, we would have still been riding horses and jousting. Now imagine if after conceiving the idea of a motorcycle or a bicycle or a car, the owner of the idea just decides to stay idle and let the ideas manifest itself. What a tragedy that would have been.

Now this applies to you. In a progressive world marred with so much erratic changes ideas literally hit us every second while we are walking on the road, bathing under the shower or having conversations with someone.

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Growth of a company


Businesses today are affected by the various economic and cultural changes that continually happen every day in the world. These changes have become increasingly erratic the past few years making it incredibly difficult for a business to predict. For a business to be successful it has to adjust to these changes. Every business, startup desires growth.

There is the fear of not being able to acquire customers for new startups and the fear of losing already existing customer for pre-existing businesses. For these reasons, stagnancy is a threat to every business new or old. It poses a fatal threat to the growth of a business and could lead in its eventual death.

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