Trademark Class 35 of Nice Classification - the complete guide

What is Trademark Class 35?

Trademark Class 35 covers services related to advertising, business management, and consultancy. It includes activities that help businesses promote their products, manage operations, and analyze market trends.

Examples include advertising agencies, business consultants, and market research firms.

This class is essential for companies looking to enhance their market presence and operational efficiency.

What are key features of Class 35?

Key features include promoting visibility, optimizing business processes, and providing valuable market insights.

Class 35 for trademarks: a brief description

Class 35 focuses on services that support businesses in growing their brand, managing operations, and gaining a competitive edge. It encompasses a wide range of activities, from advertising to administrative assistance.

This class is critical for organizations aiming to build and maintain a strong market presence.

Practical examples of Class 35

Examples include digital marketing firms, human resource consultancies, and public relations agencies.

What Does Class 35 Include?

Class 35 is a broad category covering all services related to business operations, advertising, marketing, and retail. The services fall into enabling business, promotion of goods and services, and supporting organizational management.

Services Falling under Class 35

The second thing important in this class is that these goods are combined together for customer convenience, who can reach them and purchase. These services could be supported by a retail outlet, wholesale point, a vending machine, a mail-order catalogue, or even an electronic platform, like a website or a television shopping program. Such services as advertising, marketing, and other promotional activities featuring the distribution of samples, planning of advertisement campaigns, writing and publishing publicity texts are all covered by Class 35. This class covers also shop window dressing, publicity, teleshopping plates.

Class 35 similarly covers the organization of trade fairs and exhibitions for commercial or advertising purposes, as well as modern marketing strategies in the form of search engine optimization for the promotion of sales. Commercial assistance services, such as personnel recruitment, business contract negotiations, cost price analysis, and import-export agency services, are included in this class.

Other services that fall under this class include business administration services, such as bookkeeping, accounting, preparation of financial statements, auditing, business valuations, and tax compliance services. This class also includes the commercial administration of licensing goods and services and office functions, such as making appointments, searching data in computer files, computerized file management, and telephone switchboard services. Class 35, therefore, supports businesses in many different industries.

Trademark Class 35 does not include

Whereas Class 35 indeed deals with a wide range of activities, such as business management, advertising, and retail services, express exclusion is made for specific activities falling within financial, legal, technical, and creative specialized services.

For instance, such financial services like financial analysis, financial management, and financial sponsorship fall under Class 36. Other services which will also fall under Class 36 include real estate management and stock brokerage services because, just like financial services, they involve the movement of money and management of assets, not the operation of a business.

Other Exclusions

Transportation logistics, which involve the arrangement and transportation of goods, fall under Class 39. Technical services such as energy auditing and graphic design of promotional materials fall under Class 42 since they require expert knowledge in their execution.

Such legal services also involve the contract negotiation on behalf of others, licensing of intellectual property, legal management of license, and the conduct of copyright management. The registration of domain names also falls within Class 45. These delineations help business people correctly identify their services to legally provide their protection and ease the process of registering trademarks.

Full list of goods or services

350131 — administration of consumer loyalty programs,  
350128 — administration of frequent flyer programs,  
350154 — administrative assistance in responding to calls for tenders / administrative assistance in responding to requests for proposals [RFPs],  
350095 — administrative processing of purchase orders,  
350165 — administrative services for medical referrals,  
350069 — administrative services for the relocation of businesses,  
350039 — advertising / publicity,  
350047 — advertising agency services / publicity agency services,  
350077 — advertising by mail order,  
350178 — advertising services to create brand identity for others,  
350048 — advisory services for business management,  
350130 — appointment reminder services [office functions],  
350129 — appointment scheduling services [office functions],  
350172 — arranging and conducting of commercial events,  
350076 — arranging newspaper subscriptions for others,  
350171 — arranging subscriptions to electronic toll collection [ETC] services for others,  
350094 — arranging subscriptions to telecommunication services for others,  
350030 — auctioneering,  
350003 — bill-posting,  
350015 — book-keeping / accounting,  
350032 — business appraisals,  
350017 — business auditing,  
350166 — business consultancy services for digital transformation,  
350029 — business efficiency expert services,  
350002 — business inquiries,  
350136 — business intermediary services relating to the matching of potential private investors with entrepreneurs needing funding,  
350167 — business intermediary services relating to the matching of various professionals with clients,  
350033 — business investigations,  
350001 — business management assistance,  
350020 — business management consultancy,  
350115 — business management for freelance service providers,  
350078 — business management of hotels,  
350079 — business management of performing artists,  
350124 — business management of reimbursement programmes for others / business management of reimbursement programs for others,  
350105 — business management of sports people,  
350036 — business organization consultancy,  
350186 — business partnership search,  
350118 — business project management services for construction projects,  
350041 — business research,  
350096 — commercial administration of the licensing of the goods and services of others,  
350006 — commercial information agency services,  
350114 — commercial intermediation services,  
350159 — commercial lobbying services,  
350025 — commercial or industrial management assistance,  
350142 — competitive intelligence services,  
350080 — compilation of information into computer databases,  
350100 — compilation of statistics,  
350135 — compiling indexes of information for commercial or advertising purposes,  
350061 — computerized file management,  
350176 — computerized management of medical records and files,  
350139 — consultancy regarding advertising communication strategies,  
350138 — consultancy regarding public relations communication strategies,  
350164 — consumer profiling for commercial or marketing purposes,  
350157 — corporate communications services,  
350007 — cost price analysis,  
350173 — data processing services [office functions],  
350086 — data search in computer files for others,  
350023 — demonstration of goods,  
350121 — development of advertising concepts,  
350184 — development of business organization strategies relating to corporate social responsibility,  
350189 — development of market surveys,  
350182 — development of marketing concepts,  
350024 — direct mail advertising,  
350008 — dissemination of advertising matter,  
350028 — distribution of samples,  
350016 — drawing up of statements of accounts,  
350063 — economic forecasting,  
350012 — employment agency services,  
350144 — financial auditing,  
350149 — gift registry services,  
350005 — import-export agency services,  
350180 — influencer marketing,  
350151 — interim business management,  
350098 — invoicing,  
350101 — layout services for advertising purposes,  
350175 — lead generation services,  
350143 — market intelligence services,  
350031 — market studies,  
350106 — marketing,  
350155 — marketing in the framework of software publishing,  
350051 — marketing research,  
350187 — marketing through product placement for others in virtual environments,  
350156 — media relations services,  
350049 — modelling for advertising or sales promotion,  
350116 — negotiation and conclusion of commercial transactions for third parties,  
350140 — negotiation of business contracts for others,  
350088 — news clipping services,  
350013 — office machines and equipment rental,  
350084 — online advertising on a computer network,  
350177 — online ordering services in the field of restaurant take-out and delivery,  
350147 — online retail services for downloadable and pre-recorded music and movies,  
350145 — online retail services for downloadable digital music,  
350146 — online retail services for downloadable ring tones,  
350183 — online retail services for downloadable virtual clothing,  
350066 — opinion polling,  
350064 — organization of exhibitions for commercial or advertising purposes,  
350103 — organization of fashion shows for promotional purposes,  
350082 — organization of trade fairs,  
350152 — outdoor advertising,  
350122 — outsourced administrative management for companies,  
350097 — outsourcing services [business assistance],  
350113 — pay per click advertising,  
350067 — payroll preparation,  
350019 — personnel management consultancy,  
350068 — personnel recruitment,  
350009 — photocopying services,  
350169 — preparation of business profitability studies,  
350092 — presentation of goods on communication media, for retail purposes,  
350091 — price comparison services,  
350085 — procurement services for others [purchasing goods and services for other businesses],  
350104 — production of advertising films,  
350137 — production of teleshopping programmes / production of teleshopping programs,  
350062 — professional business consultancy,  
350141 — promotion of goods and services through sponsorship of sports events,  
350179 — promotion of goods through influencers,  
350065 — providing business information,  
350119 — providing business information via a website,  
350110 — providing commercial and business contact information,  
350093 — providing commercial information and advice for consumers in the choice of products and services,  
350170 — providing telephone directory information,  
350161 — providing user rankings for commercial or advertising purposes / providing user ratings for commercial or advertising purposes,  
350160 — providing user reviews for commercial or advertising purposes,  
350188 — provision of an online marketplace for buyers and sellers of downloadable digital image files authenticated by non-fungible tokens [NFTs],  
350120 — provision of an online marketplace for buyers and sellers of goods and services,  
350090 — psychological testing for the selection of personnel,  
350042 — public relations,  
350038 — publication of publicity texts,  
350035 — publicity material rental,  
350040 — radio advertising,  
350168 — reception services for visitors [office functions],  
350133 — registration of written communications and data,  
350070 — rental of advertising space,  
350087 — rental of advertising time on communication media,  
350125 — rental of billboards [advertising boards],  
350174 — rental of cash registers,  
350158 — rental of office equipment in co-working facilities,  
350083 — rental of photocopying machines,  
350109 — rental of sales stands,  
350089 — rental of vending machines,  
350108 — retail services for pharmaceutical, veterinary and sanitary preparations and medical supplies,  
350153 — retail services for works of art provided by art galleries,  
350163 — retail services relating to bakery products,  
350185 — retail services relating to downloadable digital image files authenticated by non-fungible tokens [NFTs],  
350071 — sales promotion for others,  
350181 — sales prospecting for others,  
350132 — scriptwriting for advertising purposes,  
350111 — search engine optimization for sales promotion / search engine optimisation for sales promotion,  
350072 — secretarial services,  
350046 — shop window dressing,  
350043 — shorthand,  
350102 — sponsorship search,  
350081 — systemization of information into computer databases,  
350150 — targeted marketing,  
350123 — tax filing services,  
350073 — tax preparation,  
350107 — telemarketing services,  
350074 — telephone answering for unavailable subscribers,  
350162 — telephone switchboard services,  
350044 — television advertising,  
350045 — transcription of communications [office functions],  
350022 — typing,  
350117 — updating and maintenance of data in computer databases,  
350134 — updating and maintenance of information in registries,  
350027 — updating of advertising material,  
350127 — web indexing for commercial or advertising purposes,  
350112 — website traffic optimization / website traffic optimisation,  
350148 — wholesale services for pharmaceutical, veterinary and sanitary preparations and medical supplies,  
350075 — word processing,  
350126 — writing of curriculum vitae for others / writing of résumés for others,  
350099 — writing of publicity texts.