A secret shopper acts as a scout with an important mission to “secretly” assess the quality of service of your company or restaurant, salon, store. He makes a sudden visit to your outlet or directly to an office of the company, makes a purchase, asks employees about the service of the brand, then draws conclusions for you. This is a modern look from the point of view of a potential customer “in a mask”. An employee does not suspect that he fell under his professional sights and will soon receive an evaluation of his work.