Businesses today are affected by the various economic and cultural changes that continually happen every day in the world. These changes have become increasingly erratic the past few years making it incredibly difficult for a business to predict. For a business to be successful it has to adjust to these changes. Every business, startup desires growth.
There is the fear of not being able to acquire customers for new startups and the fear of losing already existing customer for pre-existing businesses. For these reasons, stagnancy is a threat to every business new or old. It poses a fatal threat to the growth of a business and could lead in its eventual death.