Let’s consider interesting examples for the most fatal mistakes in creating a market pioneer product. This analysis will serve as the basis for your future business plan without risk and financial loss.
World statistics show frightening data: “premature death” occurs even before entering the market in 95% of products. According to Charles Merle Crawford, the author of the book «New Products Management», 35% of products simply went down the drain without a possibility of cost recovery.
Robert Cooper is an author of several bestsellers on the topic of the step-by-step guide on creating a business in his article “The success of a new product” assesses the coefficient of consumers’ rejection of the product at the level of 48%. And considers: