What is rebranding?
A brand is a complex concept with a graphic logo, product design in the same style, advertising slogan and a highly regarded reputation.
Rebranding is the creation of a new fresh perspective: it changes customer’s perception of the product or service or the company through brand resuscitation.
What is international marketing?
The international world of advertising and business is developing rapidly, everything is running and spinning on one marketing mechanism of “life cycle support” for needs and necessities of a product or service. In words of Patrick Doyle, President and CEO of Domino’s Pizza LLC: “Every day you become either better or worse, but you never remain the same”, which at one time served as a strong impetus for motivation to change the basic principles of the company’s production, develop a franchise network in 75 countries and get into the Forbes magazine.